Honey is a product that is often counterfeited or replaced with sugar substitutes.
SCRIBOS and KURZ designed a beautiful package for honey. The package and label uses 2-Factor-Authenetication via variable design generated by HP Spark, Collage and Mosaic, together with copy-protected ValiGate® QR codes.
Using variable data to make each package and label unique brings the bees to life and allows for different designs on each package/label, where the bees vary in positions, orientation, and size.
The result set is impressive, featuring various algorithms for verifying authenticity, all presented in a visually appealing way, creating a highly aesthetic product.
The package
The packages include bees in various positions and angles, distributed per record by using HP Collage.
Cut-out in the package tells an engaging story: as users unwrap the honey, they delve deeper into a bee hive, enhancing the unboxing experience.
The label
Labels include copy protected ValiGate® QR codes for the user to scan.
Each label is identified by a distinctive metalized code consisting of 3 characters.
The design, position and rotation of the bee is controlled by a Spark algorithm, which guarantees that each bee's appearance is unique and related to the 3 characters code.
The holes in the label allow users to peek into the bee's hive.
Mosaic was employed to create diverse backgrounds for the honeycombs on the label.
Every label is assigned with a unique code and features a bee in a distinct position/rotation.
Utilizing Variable Data enables the creation of individualized packages and labels.
HP Spark, Collage, and Mosaic breathe life into the bees, enabling diverse honeycomb and bee designs on each package/label, with variations in position, design, orientation, and size.
Protection and Authentication
The user scans the ValiGate® QR code to access the SCRIBOS 360 Authentication website.
Here, the ValiGate® security feature is verified.
If the product is original, the user receives an image displaying the 3-digit metallic code and the variable bee distribution matching his/her specific label.
The user can then compare in a gamification-like process if the bees on his smartphone match the bees on his product.
Winning the German Packaging Award! 🏆🥇
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